Craft a 360 campaign that taps into a cultural trend to help a brand find a new audience. Prove the trend's relevance, show how the brand authentically fits into it, and delivers measurable results that rebuild connection.
Dogs and humans share many of the same "awkward" habits and interactions. The campaign celebrates this overlap, positioning Rover as the place where quirks find company: not judgement.
The activation includes a quiz that helps people find their perfect sitter or their perfect dog based on shared quirks and personalities. It's not just about pet care: it's about connection, understanding, and finding someone (or some pup) who gets you.
This lives across social, OOH, and digital platforms, turning everyday awkwardness into a language that makes Rover feel less like a service and more like a community.
Team: Monish Kapadia, Stella Braune, Esha Netto, Ariana Spitaleri and Riya Shah
American Advertising Awards
Feel The Future | AIGA