My Role: Art Director & Designer Duration: 2.5 weeks
Made with AI
The Brief
Craft a 360 campaign that taps into a cultural trend to help a brand find a new audience. Prove the trend's relevance, show how the brand authentically fits into it, and delivers measurable results that rebuild connection.
Dogs and humans share many of the same "awkward" habits and interactions. The campaign celebrates this overlap, positioning Rover as the place where quirks find company: not judgement.
The activation includes a quiz that helps people find their perfect sitter or their perfect dog based on shared quirks and personalities. It's not just about pet care: it's about connection, understanding, and finding someone (or some pup) who gets you.
This lives across social, OOH, and digital platforms, turning everyday awkwardness into a language that makes Rover feel less like a service and more like a community.
Team: Monish Kapadia, Stella Braune, Esha Netto, Ariana Spitaleri and Riya Shah
Awards & Press
American Advertising Awards Rover, Where Quirks Find Company: Silver in Out-of-Home, Outdoor & Transit Advertising/ Campaign
Explore Other Work
Feel The Future | AIGA Branding and Campaign Design
Clean Them All With A Tap | Apple Intelligence Campaign Design: OOH
