Create a modular branding system for the AIGA Conference. Their identity shifts yearly so make one relevant to the topic that must be discussed this season, stretching across physical and digital media.
AIGA conferences carry decades of legacy and credibility, but their conservativeness and limited youth appeal make it hard to attract new audiences. Professional designers and creatives want innovation and inspiration: but many fear the future of AI tools and technology.
"Feel the Future" is a conference identity that invites you to touch, explore, and experience design that responds to you.
AIGA 2026 emphasizes that the future isn't about replacing human creativity, it's about expanding it.
Where Quirks Find Company | Rover